In preparation for SDC21, Samsung tasked us with building excitement and engagement through a campaign that involved participants directly. We designed a digital experience allowing attendees to create and customize their SDC21 profiles with Samsung-themed stickers, showcasing their identities as developers. This initiative attracted over 1,000 participants and fostered a vibrant community.

Additionally, we managed content creation for their social media, website, and newsletter throughout the event, significantly boosting event visibility.