Taking on the task of crafting 4 unique sets of lifestyle photos for LG OLED's 2022 line-up, our mission was to create imagery that radiated a global essence despite being shot locally in Korea. We also had to overcome the challenge of executing the shoot without physical products available.

Through meticulous planning, bold creative direction, careful recruitment of talent, and flawless execution, we not only conquered these challenges but also established a new standard for LG OLED's TV lifestyle imagery. The outcome? Eye-catching visual assets that captured global attention, receiving praise and widespread adoption by LG offices worldwide.