Process
Dr. Jart+ challenged us to innovate while remaining consistent with their established visual identity, which has traditionally featured animal motifs. Our goal was to design a concept that reflected the Brightamin features while maintaining the same character-driven approach.
After exploring various ideas, we introduced the 'Lumis'—radiant, face-glowing entities that symbolize and enhance the skin-brightening power of Brightamin.
Services
Global
Content Creation
Key Visual
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