Dr.Jart+ Brightamin
Dr.Jart+ Brightamin
Dr.Jart+ Brightamin
Dr.Jart+ collaborated closely with our team to develop the overarching concept and detailed visuals for their new Brightamin line-up.
Dr.Jart+ collaborated closely with our team to develop the overarching concept and detailed visuals for their new Brightamin line-up.
Dr.Jart+ collaborated closely with our team to develop the overarching concept and detailed visuals for their new Brightamin line-up.

Process

Dr. Jart+ challenged us to innovate while remaining consistent with their established visual identity, which has traditionally featured animal motifs. Our goal was to design a concept that reflected the Brightamin features while maintaining the same character-driven approach.

After exploring various ideas, we introduced the 'Lumis'—radiant, face-glowing entities that symbolize and enhance the skin-brightening power of Brightamin.

Services

Global

Content Creation

Key Visual

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