For the second time in a row, LG OLED tasked us with creating their global lifestyle assets for their 2023 line-up. This time, they asked for 3 premium lifestyle photo sets. Our objective, as before, was to craft imagery with global appeal while producing everything locally in Korea. Additionally, we needed to ensure these visuals were distinct from the previous year's while still elevating our standards.

Our drive to defy expectations motivated us to confront the challenge directly, resulting in visuals that exceeded our past work.