Though this was our third time producing lifestyle assets for LG OLED, each project brought new challenges. In addition to creating globally appealing photos while shooting everything in Korea, we faced more limited location and model options that met our standards.

Despite these hurdles, our proactive scouting and expertise in setting up global-looking sets with local teams enabled us to successfully execute the shoot, producing 4 sets of distinct global lifestyle imagery that effectively highlight the key characteristics of their line-up.