Benefit Cosmetics, the brand that gave us the original tint, launched their new fiery-red Lovetint in an all-new packaging that makes lip application a breeze. The entire tint lineup was given the same package renewal and was relaunched with the same curved doe-foot applicator.

To celebrate the launch of Lovetint, we created a campaign that carried Benefit’s philosophy that laughter is the best medicine (and we agree!) while celebrating that fact that you’re truly beautiful when you love yourself.